Food Network approached us with a need for a social-first series of videos to help with the rollout of their newest Iron Chef offering: Iron Chef Showdown, starring Alton Brown. The social campaign is anchored by six one minute motion pieces, with the series title, "Alton's Ingredient Alchemy." Each episode serves to support a major ingredient featured on the corresponding Iron Chef episode. Here's a quick montage of some of our favorite moments from the series.

Directed by Igor + Valentine
Produced by Catriona Stuart, Zack Zimbler, Maria Russo at Food Network
All footage shot / provided by Food Network
Design: Matt Smithson, David Stanfield, Josh Hollars
Animation: Josh Hollars, David Stanfield