5 smart technology trends for the next 5 years: 'The city will help you live in it'

For citizens, smart phones enabled by cognitive systems will provide a digital key to the city. People can have fingertip access to information about everything that’s happening in the city, whether an experience is right for them, and how best to get there. Because the cognitive system has interacted with citizens continuously, it knows what they like—and can present them with options they might not find easily.

More info: ibm.com/smarterplanet/us/en/ibm_predictions_for_future/ideas/

Read by Mo Rocca

Client: IBM
Agency: Ogilvy NY

Production Company: Blacklist
Studio: Man vs Magnet

Director: Matt Smithson
Executive Producers: Adina Sales/Andrew Linsk
Producer: Nathan Jew

Design: Oliver Sin, Sara Bennett
Animation: Oliver Sin, Sara Bennett

Audio: Sonic Union

5 smart technology trends for the next 5 years: 'Doctors Will Routinely Use Your DNA To Keep You Well'

Today, DNA testing to help make treatment decisions is still rare. But technology will make this form of treatment mainstream. It will be done faster, cheaper and much more frequently. In addition to DNA testing for cancers, we may even see DNA-specific personalized treatment options for conditions such as stroke and heart disease.

More info: ibm.com/smarterplanet/us/en/ibm_predictions_for_future/ideas/

Read by Mo Rocca

Client: IBM
Agency: Ogilvy NY

Production Company: Blacklist
Studio: Man vs Magnet

Director: Matt Smithson
Executive Producers: Adina Sales/Andrew Linsk
Producer: Nathan Jew

Design: Matt Smithson

Storyboards: Jay Longo

Lead Character Design/Animation: Arthur Metcalf
Character Animation: Peter Ahern, Jessica Milazzo, Nivedita Sekar

Animation: Joe Vaccarino, Christopher Dye

Audio: Sonic Union

5 smart technology trends for the next 5 years: 'A Digital Guardian Will Protect You Online'

This guardian will watch, learn and respond based on your context and behavior on different devices.

It will have the ability to assimilate massive amounts of data, some of it uncertain, and make inferences about what’s normal or reasonable activity and what’s not. Then it will intervene on your behalf—with your explicit permission—to prevent fraudulent use, while maintaining the privacy of your personal information.

More info: ibm.com/smarterplanet/us/en/ibm_predictions_for_future/ideas/

Read by Mo Rocca

Client: IBM
Agency: Ogilvy NY

Production Company: Blacklist
Studio: Man vs Magnet

Director: Matt Smithson
Executive Producers: Adina Sales/Andrew Linsk
Producer: Nathan Jew

Design: Matt Smithson, Arthur Metcalf

Storyboards: Jay Longo

Lead Character Design/Animation: Arthur Metcalf
Character Animation: Peter Ahern, Jessica Milazzo, Nivedita Sekar

Animation: Matt Smithson

Audio: Sonic Union

5 smart technology trends for the next 5 years: 'The Classroom Will Learn You'

The rapid digitization of educational institutions will allow unprecedented instrumentation of the learning process. Cognitive computing, or learning technologies, will help us calculate everything we can about how each student learns and thrives, then create flexibility in the system to continually adapt and fine-tune what we deliver to that student and how this supports teachers and employers.

More info: ibm.com/smarterplanet/us/en/ibm_predictions_for_future/ideas/

Read by Mo Rocca

Client: IBM
Agency: Ogilvy NY

Production Company: Blacklist
Studio: Man vs Magnet

Director: Matt Smithson
Executive Producers: Adina Sales/Andrew Linsk
Producer: Nathan Jew

Design: Matt Smithson, Jay Quercia

Lead Character Design/Animation: Arthur Metcalf
Character Animation: Peter Ahern, Jessica Milazzo, Nivedita Sekar

Animation: Mike Milyavsky, Jay Quercia

Audio: Sonic Union